Unboxing Ads
Niche
Fashion
Client Name
Trendhim
Overview
A men’s accessories e-commerce brand running paid social at scale. They needed a consistent pipeline of new Meta ad creatives to increase variety, learn faster, and identify repeatable formats that could keep performance strong over time.
As performance scaled, the goal was to build a system that could:
Increase creative volume + format variety without drifting off-brand
Identify which products + angles had the highest potential
Create a repeatable testing loop: produce → test → learn → iterate
Support the in-house team with both creative production and ad structure
My role
Content Creator (Paid Social)
I supported the in-house team by researching product opportunities, developing concepts, directing production, and editing batches of paid social assets. I also supported Meta ads setup and collaborated with the lead ads manager.
Creative approach
Product-first research
Started by analyzing what was already working, best-performing products and signals. Then prioritized products with either proven demand or clear potential.
Format testing + iteration loop
We built the project around repeated production batches so we could learn from performance and improve each round. If a format or product worked.
Performance formats (built to test, not just look good)
We focused on social-native formats that could scale while still feeling premium and on-brand:
Unboxing (quick/snappy + higher production value variations)
Creative product “see-through” style edits (pattern interrupts)
Talking-head talent (credibility + clarity)
Shopping haul / multi-product unboxings
Try-on / on-talent product showcases
UGC-style unboxing (e.g., watch unboxing)
Branded-native execution
Every asset was designed to perform without feeling cheap or cringe, keeping brand alignment through lighting, product styling, and controlled messaging while still feeling native to the platform.
Results
Over 3–4 months, we produced 50+ paid social assets across 3–6 production batches, tested and optimized through a repeatable loop.
4–5 assets became consistent top performers in the ad account
Some top creatives stayed live for ~6 months due to sustained performance
Peak performance reached 200%+ POAS (top performer)
Average ~3% CTR across the video assets
Strong AOV across multiple creatives (even with stricter attribution settings, e.g., excluding 1-day view)
This collaboration built a scalable creative testing system delivering, both short-term winners and repeatable formats the brand could reuse going forward.