Trendhim: Dare to stand out campaign

Overview

Trendhim a men’s accessories brand ran a large-scale branding campaign and needed both high-end campaign production support and performance-focused short-form assets to support paid social. The goal was to capture the hero campaign while also building a library of native, vertical content that could drive results across Meta.

My role

Content Creator (Paid Social) + Creative Assistant (On Set)
I supported the Creative Director and production team on set, helping with lighting, camera adjustments, and general shoot execution across photo and video. In parallel, I captured behind-the-scenes stills and video, and later led a separate performance-focused shoot to create additional paid social assets.

Creative approach

Part 1: Campaign production support (4-day studio shoot)
During the main campaign production, I worked hands-on with the team to:

• Set and adjust lighting setups

• Support camera operation and technical prep

• Capture extra vertical clips where possible

• Document BTS content (stills + video) for social use

Part 2: Performance content shoot (native short-form)
After the main production, I ran a separate shoot with talent to create platform-native assets designed specifically for paid social. We built a range of formats to showcase collections and new drops, including:

• Talking-head product/story clips

• Top-down product moments

• Outfit rotation / “day in outfits” format

Results

The campaign generated a large library of usable content across two layers:

• High-end campaign footage + behind-the-scenes content from the main production

• A dedicated set of native, vertical performance assets designed for Meta testing and ongoing paid distribution

Together, it gave the brand both brand-building visuals and performance-ready creative to support the full campaign rollout.