Recruitment video
Niche
Production
Client Name
Gram Equipment
Overview
Gram Equipment, one of the world’s leading suppliers of industrial ice cream processing equipment, needed recruitment content to attract top talent in a competitive market. The goal was to create a film that felt real, human, and engaging, while clearly communicating why the role and workplace are worth choosing.
My role
Creative Strategist + Director + DP + Editor
I led the project end-to-end, from concept and messaging to scripting, shot planning, production, direction, and editing.
Creative approach
Story-first recruitment
We focused on people and purpose: what daily life at Gram feels like, and what makes the opportunity compelling, career growth, travel, and being part of a specialized industry.
Collaborative planning → clear execution
We kicked off with a planning session to align on goals and messaging, then I developed a full outline and shot plan to keep production efficient and focused.
Real-world footage for credibility
A key creative choice was capturing their equipment in action on a real site. That meant traveling to Sweden for on-location footage, bringing more authenticity and energy to the final film.
Two-day production
Filmed across two days with interviews, process shots, and B-roll to build a complete story with variety and pacing.